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Add This: Custom Report for AdWords

02/05/13 – 5:32 am | Posted By: Lienna

Custom reports provide a high-level data about your website or other online initiatives all in one tidy little chart.

I created an AdWords custom report that displays keywords, clicks, cost and conversions. Add secondary dimensions like: destination URL, match types and more to dig even deeper. Once your desired dimensions are in place, sort the graph according to your liking.

custom report for adwords

Add the custom report to your profile.

When you want to revisit the report, simply click the “Customization” navigation link within your Analytics account.

custom reports

My report is primarily beneficial to non ecommerce websites because it focuses on conversions. However, if you are running AdWords to an ecommerce site (with ecommerce tracking set up), apply Avinash Kaushik’s report to your account to see revenue per click and more.

Feel free to share your favorite custom report in the comment section, below!

P.S.- Make sure you sign up for our newsletter for more custom reports and Analytics tips you can apply to your account!

About the Author: Lienna

Lienna is the Web Marketing Specialist at DKS Systems. She is an expert in SEO (Search Engine Optimization), Social Media, Online Marketing, and building a positive online web presence.

One Comment

  1. Posted 03/13/14 at 11:10 am | Permalink

    Hi Courtney,

    This is a great dashboard for your analytics account. It is simple and easy to understand. The problem you might face is that if you are running display campaigns, they will skew the metrics in the keywords list with “(content targeting)” keyword.

    If you want to create comprehensive adwords and ppc reports, we have built a tool called ReportGarden( You can create customized and in depth reports for your clients. We also help you automate your monthly reporting.


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