Custom reports provide a high-level data about your website or other online initiatives all in one tidy little chart.
I created an AdWords custom report that displays keywords, clicks, cost and conversions. Add secondary dimensions like: destination URL, match types and more to dig even deeper. Once your desired dimensions are in place, sort the graph according to your liking.
When you want to revisit the report, simply click the “Customization” navigation link within your Analytics account.
My report is primarily beneficial to non ecommerce websites because it focuses on conversions. However, if you are running AdWords to an ecommerce site (with ecommerce tracking set up), apply Avinash Kaushik’s report to your account to see revenue per click and more.
Feel free to share your favorite custom report in the comment section, below!
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