What Is WordPress Integration and Why Is It Beneficial?

WordPress (WP) went from being a niche blogger tool to the most popular platform for website building. Today, it’s the backbone for over a third of websites. This open-source software is free for anyone to use, yet it can be rather confusing for the end-user without a lot of experience with the platform. WP allows you to seamlessly deliver content and manage your site with less technical know-how.

What Is WordPress Integration and Why Is It Beneficial?

The Most Popular Platform

There’s a reason WP-based websites have become so popular. The platform is extremely flexible. You can create a marketing page, blog post, gallery of images, portfolio, or even a full-blown store. WP is, at its core, a content management system (CMS). The design of that content is entirely up to you.

Since its initial release in 2003, the system has undergone significant improvements. However, many of these have not come from the Foundation that provides the primary code. Due to its flexible nature, many other developers have come up with plugins that can improve your WP experience. There are thousands of plugins available today. These allow you to create powerful websites in no time at all.

Integrating WP With Your Site

If you’re not running a WP-based website, converting is hardly a hassle. Most webhosting providers have one-click installation, allowing you to add the full WP package to your site in just minutes. From there, you’ll need to take your existing content and re-upload it. There are plugins that can make this easier and automate some aspects of the work.

Once WP is up and running on your site, the rest becomes easy. You integrate other services as needed using plugins. While some of these may have a cost associated, the overall cost of running a site based on WP is much lower than if you tried to develop a fully-featured site yourself.

Integrating Other Services

So, what other services might you need? One of the most common plugins used is the WooCommerce plugin. This e-commerce plugin allows you to set up a functional store with inventory, prices, and a shopping cart. WooCommerce even integrates with PayPal to help you collect payments from customers. The ability to integrate various plugins that work with one another to form a cohesive whole is the beauty of a WP-based website.

There are plugins for user management, allowing you to create memberships and tiered account levels. Others improve your search engine optimization (SEO). Still others can create useful databases for keeping track of your customers. There are even chatbot plugins and customer support trackers. Once you switch to WP, it’s all available.

Trouble Getting Started?

WP setup can seem like a headache for the uninitiated. However, it doesn’t have to be. If you’re looking to build a WP-based website, either as a startup or a company looking to upgrade and scale their online presence, then contact DKS. We can help you determine what kind of site is right for you. We always find the right solution.