Solutions to streamline your sales process.

Equitable Acceptance has been providing consumer financing services to direct sales people for 50+ years. Their corporate mission is to serve sales dealers with quality services and products, educating them to better understand their business, and providing dealers with opportunities to be successful today, tomorrow, and in the future.

Visit the site at Please note, DKS did not build the outer shell of this site. Read below for more information about how we automated business processing for Equitable.


Equitable Acceptance came to DKS with an idea and thoughts on how to work more efficiently. Dealers were frustrated with the manual processes, requiring constant intervention by Equitable customer service representatives.

Equitable set out to create and launch an Internet-based back office processing system allowing a simpler way for dealers and their customers to make payments, access statements, manage their account, review electronic applications, and access key data via reports.

The challenges were many. Despite a very clear need for it across their customer-base, the sheer number of steps and variety of ways in which those things could be configured, made the process daunting to visualize in a web application.

Equitable engaged DKS to help bring their vision to life. DKS immersed themselves in the problem and fleshed out detailed requirements and wireframes for the customer portal and back office processing system.


The centerpiece of the application would allow dealers instant visibility into the entire application process in an extremely flexible way, while streamlining the process for their customers.

Equitable’s ultimate objective was to empower their staff to understand the relative importance of each component of the application process, comprehend how and where each piece of the process functioned, and ultimately, allowing service representatives to better serve customers.

The various phases brought numerous technical and usability challenges. The sheer breadth and depth of features envisioned for the web application pushed the boundaries of what is possible in a web application, and would require the use of both cutting-edge technologies and the invention of some new techniques.

With an incredible amount of information and power at user’s fingertips, quick access–with as few clicks as possible, was essential. When customers start an application for the first time, we make sure to guide them along the right path. We designed a wizard-style guidance system to assist the user through the entire application process, ensuring they experience all of the features, while learning how to properly complete their application.

Leveraging Equitable’s existing PHP Zend framework kept the technology investment minimized.


The system allows for various configurations, automated statements, commission calculations and billing-related notifications, while being integrated with an electronic payment gateway coupled with an internal custom-built legacy accounting system.

Equitable continues to enhance the system and refine their internal business processes based on their ever-changing market needs.

DKS now provides Equitable a dedicated project team to help prioritize and manage their continued enhancements.

We immediately recognized Equitable’s initiative was a tremendous idea. Not only would their vision automate the most tedious parts of the process, it would also help build dealer relations with their customers. Best of all, it connects everything in a way that wasn’t possible with existing solutions, and empowers Equitable to help business owners make smarter decisions.

–Colin Dockry, Founder, DKS Systems

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