A good website is dynamic, requiring continuous improvements and faithful attention. But four websites? That’s a whole new level of care.
In 2012, Bluefin Bay Family of Resorts, a collection of lakeside resorts located on Minnesota’s North Shore, was looking for just this level of detailed service and expertise for their sites. Each of their properties claimed a stand-alone Drupal site, creating a significant amount of website maintenance work for the hospitality group.
After working with Bluefin Bay Family of Resorts to support their existing Drupal sites, DKS proposed integrating the four sites into one new website. Combining the four properties into one parent site would not only better represent the group’s brand and offerings, but also allow for cross-selling, easy content sharing and management, search engine optimization opportunities and an enhanced user experience.
The launch of the integrated site completely transformed how guests interacted with the Bluefin Bay Family of Resorts online. With stronger branding and more intuitive journey through the site, researching, finding and booking the right unit at the right property became easier than ever.
Internally, staff labor hours required for updating sites and managing data and other booking-related tasks were reduced dramatically. Additionally, the new site allows for easier sharing of content across properties, search engine optimization and the ability to better control the guest experience from homepage to heading home.