Explore our distinguished lakeside family of resorts – Bluefin Bay, Surfside on Lake Superior, and Temperance Landing — each offering warm and friendly hospitality and unlimited access to Minnesota’s North Shore.
No place brings you closer to Lake Superior and to each other than the Bluefin Bay Family of Resorts. Discover unforgettable outdoor and indoor experiences complemented by breathtaking views, luxurious amenities, culinary excellence, and one-of-a-kind accommodations.
Visit site at http://www.bluefinbay.com/.
Once you have a web presence you must make continuous improvements to the site. Bluefin Family of Resorts was looking for a development partner who could provide this level of service.
In 2012, we became their development partner for the ongoing maintenance of four (4) individual Drupal sites. Each property had a stand-alone site, creating a significant amount of website maintenance work for Bluefin.
During the period of working with Bluefin Bay and their marketing partner Marketing that Matters, we proposed integrating the four sites into one new site to better represent the resort family by cross selling properties, allowing for easy content sharing and management, providing better search engine optimization, and an overall better user experience.
In 2016, the new WordPress responsive site launched to make it easier for users to find and book a room in any of Bluefin Bay Family of Resorts locations. We accomplished this by creating stronger calls to action throughout the site that integrated with their existing reservation software. The site also reflected seasonal rates and promotions for each of their resorts.