Pure Elegance

For over 40 years the Wedding Shoppe has helped countless couples find their attire. Their large selection, unbeatable prices, and memorable customer service helped them grow into a premier wedding retailer.

Visit the site at www.weddingshoppeinc.com.


If you’re a “bride-to-be” in the 21st century, there is no doubt you’ve done some online shopping for your dream dress.

Ten years ago, this was probably not the case–enter the Wedding Shoppe. They were at the forefront in providing brides the convenience of shopping from their home with the comfort of knowing they are ordering from a reputable bridal salon.

But would people really shop for wedding attire online?


Wedding dress shopping is still deeply rooted in the traditional and physical process–like the long journeys to venue viewings and endless appointments to try on wedding dresses. The Wedding Shoppe wanted to transform the way brides shopped for dresses by moving the shopping experience online while allowing them the ability to try on dresses in their brick and mortar store.

To accomplish this, we worked with the Wedding Shoppe on an iterative approach where we defined features, created wireframes to tell the story, and architected a custom .NET e-commerce ecosystem. The solution had to make online shopping experiential, easy to use for brides, and simple to administer for the Wedding Shoppe. Oh, and it needed to integrate with Wedding Shoppe’s Epicor’s business software and Sage CRM systems.

We worked collaboratively with the Wedding Shoppe to launch the site and provide performance and site maintenance updates for continued positive business impact.


While there was some initial apprehension about moving online, year one saw a significant uplift in annual sales because of the new site. Years since, the Wedding Shoppe has sold and shipped bridal attire to customers as far away as Australia and India.

The advice I would give today’s bride is the same advice I gave the 1977 bride. That is, enjoy your wedding day, the importance of the ceremony, the commitment to your spouse. 

Work with reliable vendors you can trust, and manage closely your most important wedding items such as your dress, reception, photographer etc. and it will all work out. If small things don’t go exactly as you have planned, do not get overwhelmed or too disappointed, enjoy your day!

— Jim Fritz – Wedding Shoppe Owner

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