Fresh Cuts

For 60 years, Koehler & Dramm has been the nation’s premier provider of high quality fresh cuts, arrangements, bouquets, plants, and hard goods to retail florists. Open seven (7) days a week, Koehler can support customers anytime of the day with their new online order management website.

Visit the site at https://www.koehlerdramm.com/.

CHALLENGE

What to do when you are suffering from manual processing overload, workflow redundancies, and customer service overhead? You call DKS Systems to help you automate your business processing.

Koehler’s goal was to cut out their internal “middle” person and allow orders to be processed any time of the day while allowing their customers access to order history and shipping status.

SOLUTION

DKS proposed development of a .NET e-commerce platform. The new interface provides Koehler customers with an easy to use online ordering site available 24x7x365.

Along with customer access to past orders, account status, and shipping history, we provided reporting insights for a stronger ROI. We did this by integrating online ordering with Open Systems TRAVERSE ERP system.

The floral business is complex. Not only do we have an abundance of product SKU’s, we’re dealing with a product that has a limited shelf-life and customers who need our product fast. We identified an opportunity to mirror our 60 years of offline experience by developing an online sales channel. Because of this, we selected DKS Systems as our technology partner and have been working with them to continue to enhance our website.

— Derek Knudson, CFO

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