DKS Blog. Your guide to web design, development, and internet marketing.

Your Search Queries: Answered

05/21/12 – 6:15 am | Posted By: Courtney Petty

Have you looked at some of the search queries and phrases people search to get to your website and land on your content. Most of them are legit, I’d say about 90%. The other 10%, well, kind of make me think “how did our content show up for that?”

But it keeps things interesting. I thought I would take some of the queries and do a Q&A session. Similar to what Jill Whalen does on High Rankings Adviser.

Question & Answer Session: Search Queries

How do I switch to the new Facebook timeline as a page admin?

This probably has happened automatically for most pages, but if by chance you still have the old layout, simply go to your page and there will be a prompt at the top to switch to the new Timeline.

How to verify and XML sitemap for SEO?

You can verify your XML sitemap on websites like this one, but I recommend testing it in Google Webmaster Tools.

How to do seo analysis of a website?

Many SEOs analyze websites differently- but they should all touch on the on and off-page SEO elements. I wrote a post a while back on how to conduct a basic website SEO analysis which covers the big on-page factors. For off-page factors, analyze the backlink profile, social media, content marketing strategies and link building strategies.

Is it advisable to add canonical tag to every product detail page?

In most cases, I would say yes, add a canonical tag to every product page. Even if the website is well structured and doesn’t have any forms of duplicate content, it still doesn’t hurt to have the tag on the page.

How many people really social network?

A lot. In 2011, one in every nine people were on Facebook. More shocking social media stats, here.

Why does a website need to be updated?

A website needs to be updated for many different reasons. (1) It should be updated for your user. Chances are if your website hasn’t been updated in a few years- things about your business and services have changes. Convey that change to your customers. (2) Search engines like fresh and relevant content. (3) Having a source of frequently updated content, like a blog helps your website target a bigger list of keywords and phrases that aren’t specifically targeted in your website copy. (4) Frequently updated content has higher chances of building links. (5) The more quality links to your website means the more your site is crawled (because it increases the value of your website). (6) Nobody likes a stale website. (7) Users need a reason to come back to your website, without new and fresh content… what’s the point of coming back? (8) More reasons your website needs frequently updated content.

How to insert banner images on a LinkedIn page? 

I wrote an article specifically on how to add (and rock) banner images on LinkedIn. 

What problems can occur with e-commerce?

Oh, lots. SEO-wise, duplicate content is the first thing that come to mind. Ecommerce is an advanced website, so naturally the more room for error. BUT! When you have trusted developers that are experts in their field, you shouldn’t have to worry too much. We have built tons of successful ecommerce websites. You can check out some of our work if you’d like.

Are default.htm and index.htm considered duplicate content for a homepage?

Chances are, yes. If your domain works with both www.url.com/default.htm and www.url.com/index.htm then that counts as duplicate content. 301 redirect both the the main domain www.url.com.

What it means to be “a step ahead?”

Probably my favorite question. It means that you’re ahead of the game. You’re on top of things- you’re better than average. How does that sound for an answer?

How to automatically send direct message on Twitter?

I don’t recommend to automatically send direct messages on Twitter, as it can be seemed as spammy. There are services that offer it though. This article has the deets (details).

What is the orange flag on facebook notifications?

The orange flag represents tips and resources.

How to block crawling to search result pages?

Does this mean block search engines from crawling your pages or to block crawling from website search? To block search engines from crawling pages, add pages or sub-directory in your robot.txt file. To block search engines from crawling search result pages within your website, you can do the same thing. Add that to your robots.txt file. Or, you can add a noindex tag (but they will still crawl). Or, you can use server-side authentication (password protection) to block it. Pick your poison. ;)

Does website redesign change your Google rankings?

If the redesign was done correctly, and doesn’t violate any of Google’s quality guidelines then your rankings shouldn’t change. There is always the risk of loosing some (or all) of your rankings with a website redesign, but like I said, if it’s done correctly then you shouldn’t have to worry. Work with a trustworthy and reputable website design company. (<– shameless promotional link) Tips to maintain your rankings with a website redesign.

Does a redesign require 301 redirect?

If you want to pass page authority and link juice from the old page to the new page? Then yes, it requires a 301 redirect. Do you want users that have linked to the old page to be directed to the new page? Then yes, it requires a 310 redirect. Do you want to maintain your rankings? Then yes, a redesign requires 301 redirects.

How many URLs can I add to a sitemap?

You can submit up to 50,000 URLs in one sitemap (to Google).

Have any questions you’d like answered that aren’t on the list? Ask them below and I’ll answer a.s.a.p.!

 

About the Author: Courtney Petty

Courtney Petty
Courtney is the Web Marketing Specialist for DKS Systems. She specializes in all things related to online marketing such as Search Engine Optimization (SEO), social media, paid advertising and more. Outside hobbies include cooking, crafts and shopping online.

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