DKS Blog. Your guide to web design, development, and internet marketing.

Category Archives: Web Design & Development

5 Easy Ways to Get More Newsletter Subscriptions

There’s no doubt that email marketing is a big lead generator for many businesses. With the right subject line and enticing offer,  you better believe I’m opening up your email blast! That’s the “easy” part. But, how do you get more subscriptions, a.k.a. a bigger email marketing list. 5 Easy Ways to Get a Bigger Email [...]


Spring Clean Your Website

Spring cleaning. Our favorite time of the year (?). Whether it’s a favorite or not, it’s on your ‘honey to-do’ list. Get your closest in order, organize your garage – you know, all those fun things. Your website needs the same attention. Those mundane tasks you’ve been putting off until you’re less busy? Yeah, now’s [...]


Common Duplicate Content Errors Your Missing & Easy Solutions

Last week, we talked about the duplicate content errors that can occur with URL structure. Like I’ve said before, the bigger the website; the greater chances of having duplicate content issues. That’s why ecommerce websites need to be built with SEO in mind and optimized to be user and search friendly. Let me first define [...]


Why You Need Frequently Updated Content

I’ve talked before about how to conduct a basic website SEO analysis (in just 5 minutes!) and what I look for. The first thing on that list was the content. Why? Because content is king. Content contains keywords, it’s the soul of a reputable website. Content sells. Plain and simple. Frequently updated content includes blogs, [...]


25 Signs Your Website is Stale

I come across stale websites all the time when browsing the web or analyzing potential client’s websites. Even though it’s avoidable, for whatever reason it still happens.* Search engines dislike stale websites, and more importantly, users dislike them too. Ignoring the authority a stale website has acquired, users and search engines prefer fresh and frequently updated websites [...]


Ecommerce ‘Must-Haves’ for SEO

Ecommerce sites are much more involved than a simple marketing site. There are multiple levels and categories and product description pages that need to be intriguing and optimized for SEO in order to rank well. SEO must-haves for your ecommerce website. 1. Google Webmaster Tools Registering your site with Google Webmaster Tools will help you [...]


A Look into the Martin Zellar Website

We went live with Martin Zellar’s e-commerce website mid-November, but first I’ll give you a little background. Martin Zellar is a Minnesota-based singer and songwriter. On Friday Jan. 20, 2012, Martin Zellar celebrated 25 years since his first band the Gear Daddies released it’s first album. And, 10 years since he put out an album [...]


Best #SEO Plugin for WordPress

When customers come to us looking for a new website, we always analyze their business needs and apply the right technology to meet those needs. A lot of the time, that requires developing their website on a Content Management System (CMS). What’s unique about our team, is our ability to work with any technology. One [...]


Domain Registration & URL Structure Tips

One of my favorite part about offering SEO services is analyzing a potential client’s website from inside and out from both an SEO and web marketing point-of-view. I love being able to point out both strengths and areas to improve. Unfortunately, there are a couple SEO elements in which it’s a lot of work and/or [...]


Focus on the Facts

With being about two weeks into the new year, it’s easy to get caught up in predictions for what the year has in store. Instead of focusing on what could be, let’s focus on what is. To wash out all the SEO assumptions that 2012 will bring, here’s a fresh reminder of Google, Bing and Yahoo’s webmaster and [...]