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Tips You Need for a Local AdWords Campaign

04/02/13 – 5:53 am | Posted By: Lienna

Google AdWords can be a great tool to bring in immediate and productive traffic to your website. With the new upgrade to Enhanced Campaigns, there are some new features that pair perfectly with location targeting.

5 Important AdWords Settings for Local Campaigns

1. Location settings.

You can add and/or exclude locations based on radius or city/town (or both). There is a lot of flexibility with the locations you can target for your campaigns. If you have a big list of locations or postal codes, for example, you can add those too. 

radius targeting

2. Location extensions.

Add location extensions from a Google Places account or manually enter an address. With the Enhanced campaigns, you can now adjust your bids based upon location.

location extension

location extension options

3. Mobile Bid Adjustments

Similar to adjusting bids based upon a searcher’s location, you can adjust bids based upon searchers using a mobile device. When working together, you can ensure your ad will show for those targets within a certain location and on a particular device.

mobile bids

4. Specialized Ads for Mobile Users

If your mobile users convert differently (for example, a more immediate call-to-action to stop into your store), tailor specific ads for mobile users. You can pair these ads with call and offer extensions to help the customer convert.

mobile ads

Don’t mind my fake ad example. 🙂

5. In-Store Offer Extensions

Add an offer extension to your ads to lure traffic into your store.

google offer example

In-store offer entension

You can use the scheduling options to match your ads and campaigns with your in-store or location-specific marketing campaigns.

Have any questions or tips to add? Leave them in the comment section!

About the Author: Lienna

Lienna is the Web Marketing Specialist at DKS Systems. She is an expert in SEO (Search Engine Optimization), Social Media, Online Marketing, and building a positive online web presence.

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