Google AdWords can be a great tool to bring in immediate and productive traffic to your website. With the new upgrade to Enhanced Campaigns, there are some new features that pair perfectly with location targeting.
5 Important AdWords Settings for Local Campaigns
1. Location settings.
You can add and/or exclude locations based on radius or city/town (or both). There is a lot of flexibility with the locations you can target for your campaigns. If you have a big list of locations or postal codes, for example, you can add those too.
2. Location extensions.
Add location extensions from a Google Places account or manually enter an address. With the Enhanced campaigns, you can now adjust your bids based upon location.
3. Mobile Bid Adjustments
Similar to adjusting bids based upon a searcher’s location, you can adjust bids based upon searchers using a mobile device. When working together, you can ensure your ad will show for those targets within a certain location and on a particular device.
4. Specialized Ads for Mobile Users
If your mobile users convert differently (for example, a more immediate call-to-action to stop into your store), tailor specific ads for mobile users. You can pair these ads with call and offer extensions to help the customer convert.
Don’t mind my fake ad example. 🙂
5. In-Store Offer Extensions
Add an offer extension to your ads to lure traffic into your store.
You can use the scheduling options to match your ads and campaigns with your in-store or location-specific marketing campaigns.
Have any questions or tips to add? Leave them in the comment section!