We published a post in 2010 stating 55 SEO misconceptions, false rumors and blatant lies around that time. SEO has evolved ten folds since 2010, so an update to a frequently hit post was a must. We don’t want old content circulating around the web.
Without further ado…
SEO Misconceptions in 2012
- Meta keywords are valuable.
- Content should be written for search results.
- Once you’ve achieved your desired ranking, SEO is done.
- Links don’t need to be acquired after you reach your desired ranking.
- SEO is a one and done online initiative.
- You can rank for keywords with out any amount of keyword density.
- SEO=instant traffic.
- There are secret passages to the first page of Google.
- AdWords gives you favorable organic search results.
- Title tags don’t need to be unique.
- It doesn’t matter where in the title tag you place keywords.
- Title tags cannot exceed 70 characters.
- Meta descriptions aren’t important.
- Meta descriptions do not need to be unique per page.
- Descriptions cannot exceed about 155 characters.
- SEO is quick, easy and painless.
- There is no value in a “no follow” link.
- Only attain links with anchor text.
- Links from low quality sites won’t hurt you.
- Social media and SEO doesn’t mix.
- Social integration does nothing for SEO.
- SEO is now only content marketing.
- Thin content won’t hurt you.
- A good strategy is to have 5 good pages and 10,000 page with thin content and no optimization.
- Infographics are out of style.
- Doorway pages are perfectly acceptable.
- Keyword stuffing works.
- You should target as many keywords per page as possible.
- Long-tail keywords aren’t valuable because of their seemingly low search traffic.
- Visitors using generic search terms are gold!
- Keyword research isn’t necessary.
- Linking out to other sources “leaks” your authority, so avoid it.
- You need to have every page indexed and crawl-able.
- XML sitemaps are overrated.
- Rel=canonical tags fix everything.
- You must have a keyword in your domain to be successful.
- Duplicate content can be avoided with an extra image or sentence.
- Duplicate content isn’t that big of a deal.
- Black hat SEO is ‘advanced’ SEO.
- The user and user-friendliness of a site is second to search engines.
- Footer links should include every link on your website.
- Broken links and 404 errors on your website don’t matter to search engines.
- Any kind of redirect is best for SEO.
- Redirecting all pages from one site to a single page on a new site is user & SEO friendly.
- Site load time doesn’t affect SEO.
- Being #1 in search results will always bring traffic to your website.
- Traffic = conversions.
- Bing and Yahoo! are unimportant because Google is the search engine king.
- URL links offer no value.
- Niche forum links are a waste of time.
- Google Webmaster Tools isn’t useful for SEO.
- Analytics isn’t for SEO, it’s for buisness.
- Small businesses can’t benefit from SEO.
- Multi-media doesn’t have any affect on SEO.
- SEO is dead.
It’s pretty quick to come up with rumors, lies and misconceptions about SEO- as it’s commonly misunderstood by media and business owners alike. SEO isn’t spam or a guaranteed way to get your site to the first page of Google. Search Engine Optimization requires a combination of marketing, creative thinking, social media and basic web design and development knowledge. There isn’t a secret formula to get perfect results and beware of anyone offering first page of Google for a fee. For anyone exercising SEO, it’s imperative to understand the business and goals of the website.
If you’re interested in Minneapolis SEO services, contact us for a free SEO analysis of your website. We’ll dig through all the current on and off page elements your site is optimized for and how your site ranks for target keywords.
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