DKS Blog. Your guide to web design, development, and internet marketing.

Category Archives: Search Engine Marketing

The #1 AdWords “Secret”

By “secret” I mean not commonly utilized or promoted. It’s also not very well documented within Google AdWords. Such a shame (or bonus! for those who know about it) because this is probably my #1 go-to fix to increase CTR. You really want to know? Okay, fine. I’ll tell you. Dynamic Keyword Insert What does [...]

02/01/12 – 6:00 am | By Courtney Petty | Comments (0)

Increase CTR in 5 Seconds

You were intrigued by the title, weren’t you? I can’t blame you. Who isn’t always looking for new ways to improve Click-Through-Rate (CTR) on their Pay-Per-Click (PPC) ads? Add your price in the title of your ad. It’s as simple as that, really. Take a look at these two ads. One has the price in [...]

01/25/12 – 7:42 am | By Courtney Petty | Also posted in How To | Comments (0)

Negative Keyword Lovin’

We’re diving into a whole new world today on our blog, so get excited: Search Engine Marketing (SEM, or otherwise known as Pay-Per-Click or Paid Search). Whatever you want to call it- it’s awesome. You may be thinking that Pay-Per-Click (PPC) won’t work for you or yours. But if you have a website, it will. [...]

01/13/12 – 6:52 am | By Courtney Petty | Comments (1)