Is it too early for a “holiday” post? No? Okay, good, ’cause we’re putting it out there anyway.
Just like we had expected, Pinterest continues to grow and bring in more and more referral traffic and (hopefully!) conversions. The network is fast growing and is known for being one of the highest revenue generating social networks with 69% of users saying that a Pinterest pin has resulted a purchase.
I compared a few websites from the past 30 days compared to the same 30 days the previous year to see how Pinterest referral traffic has changed. I was impressed, especially considering one site isn’t using Pinterest (yet!) at all and the other two have recently optimized for Pinterest.
Optimized or not, they all had huge gains with Pinterest referral traffic.
This holiday season marks a lot of firsts for Pinterest and business owners.
(1) Pinterest Business Pages with Verified Websites
(2) Pinterest Analytics
(5) Rich Pins
As you can see… Pinterest is in it for the long haul. We’ve posted about easy Pinterest wins before but now that the holidays are right around the corner (I mean, there’s already tons of Christmas decor out in stores!), we wanted to put a holiday spin on it with updated tips from a large department store that is just ROCKING Pinterest both on and off the web.
Pinterest Tips & Ideas for the Holidays
1. Build it Out.
Get your Pinterest profile in tip-top shape.
- Make sure you’ve migrated to a business account (if you haven’t already) and that your website is verified.
- Fill your boards (with at least 5 pictures).
- Add social media icons to your website, enews templates, email signatures.
- Add Pin-It buttons to appropriate web pages.
- Add rich pins. Now available for: products, recipes, articles, movies.
- Start pinning from your website. Don’t wait for your audience to do it. Most people on Pinterest are “repinners” – so you should start it off!
2. Send Out Emails.
Nordstrom recently sent out an email featuring their most-pinned boots. This is a genius strategy because:
- it’s Fall and boots are in-style
- let’s customers know that Nordstom’s is active on Facebook
- acts as social proof: “everyone loves these boots so I need to buy them!”
- takes the guess-work of searching for what’s “in-style” this season
- also acts as a subtle Call-To-Action (CTA) with links to the product pages
3. Be Personal.
That’s the reason we’re on social media, right? And sales is just a bonus of building and fostering relationships with your consumers. :
Nordstrom addresses their audience by name, thanks them for their feedback and offers product help when they can. The Pinterest monitors from Nordstrom always include their name after writing a message or reply.
Be helpful this holiday season. Monitor questions, comments and offer help when you can.
4. Customize your Pins.
Offer your audience images you WANT to be pinned and include custom descriptions to go along with it. I like how Nordstrom adds a hashtag to every pin description. Of course users can change the description if they wish, but if the default is there it’s likely they won’t.
5. Have Fun.
Create fun, pinnable images. Take cues out of your Pinterest analytics and see what your top pins/images are and build off that. If you’re just getting started on Pinterest, search keywords or within categories to see what the top pins are and try and emulate (not copy- add your own twist) to those.
Think: collages, guides and attention-getting images with text are always winners.
What Nordstom Could Do Better…
1. Add rich pins.
They’re not using rich pins, as confirmed by the Rich Pin Validator. This will be important come the holiday-shopping season.
2. Create collages.
Nordstrom’s blog gets pins, so why not optimize their posts and create pinnable collages with all the pieces in a “look” they’re trying to recreate? Full “look” collages are so popular within the Women’s Fashion category (a category I assume they’d want to populate).
3. Add Pinterest Icons.
This is such an overlooked and easy task that could really build their Pinterest following. Nordstrom has icons to only Facebook and Twitter.
Building a bigger Pinterest following is even more important now that Bing is showing Pinterest pins in search results. We’re not exactly sure how they’re picking the pins and boards to show, but one thing they all have in common is a strong following/audience. Nordstrom already has over 4 million followers, but it never hurts to have more.
How do you plan on using Pinterest for the holidays?