I’m always looking for new tools to use. Mainly, free tools. I keep a simple Excel spreadsheet of tools I come across by surfing the web, reading articles, etc. I thought it might be useful to share some of these tools with you and start you off with some ideas of how to use them.

1. Soovle

How to Use It: Start typing in a keyword or keyword phrase into Soovle and the site will provide keyword ideas and topics within the major search engines. Click a phrase to do a search within a specific search engine.

Primary Uses: Keyword research and building content ideas.

2. Click To Tweet

How to Use It: Click To Tweet is a tweet-link generator.  Simply enter the message (140 characters or less) into the message box and select “Generate Link!”

Primary Uses: As a CTA (Call-To-Action) in blog posts or landing pages. Usually the Click to Tweet link usually follows an interesting statistic or fact that your readers would want to share with their friends.

3. Keep Calm Meme Creator

How to Use It:  Click “Create My Poster” button and add in the text you’d like your meme to display. You can change colors, upload backgrounds and more. You can put it on merchandise and purchase prints of it, too.

Primary Uses: Although I think the primary use is to be “silly” you can make a meme to spice up blog posts, maybe to create an embed-able one that your visitors can share too. Use them for contests, to post on social media accounts and more.

4. Slide Rocket

How to Use It: Log in and create a new slide and chose a theme. From there, it’s pretty straight forward as far how to use the program. There’s a lot of cool options with Slide Rocket, and it’s different than the traditional Slide Share.

Primary Uses: Create slides or presentations for your clients (if necessary) or add slides & presentations to your marketing mix. People love visuals.

5.  Tweet Reach

How to Use It: Type in the name of your business or website, and then search.

Primary Uses: See estimated reach, exposure and an overview on activity. What I personally like about this tool is that you can see who has recently shared your articles without including your twitter handle.  You can search by hashtag, phrase, URL and screen name, too.

Now it’s your turn- what free tools are you loving to help online marketing efforts?

About the Author: Courtney Petty

Courtney is the Web Marketing Specialist for DKS Systems. She specializes in all things related to online marketing such as Search Engine Optimization (SEO), social media, paid advertising and more. Outside hobbies include cooking, crafts and surfing the internet. Circle Courtney on Google+!

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