Let’s talk about another gem from Google Analytics, shall we?
In-Page Analytics allows you to see how visitors interact with the pages within your website. It visualizes where people click and what content your visitors are interested in. Similar to a heat map, this is a great free tool to take advantage of.
It’s important to note that if you have multiple links on the home page that lead to the same destination, then they will have the same percentages. For example, you can tell in the picture to the right that both our logo and “Home” button both have 69% of clicks; that’s the total for both combined.
Also, there are only stats for links. Click information for images and content without a separate URL (ie: if it’s in a fancy box) aren’t tracked. For that insight, use event tracking.
You can use this feature for many different reasons, and often brings about some interesting findings! First, I’ll tell you how to find it. 🙂
How to Get There
- Log into Google Analytics.
- Choose the correct profile.
- Click on the “Content” tab in the sidebar.
- Select “In-Page Analytics.”
- Viola! You can now see the in-page analytics for your home page.
I really like browsing our website in the In-Page Analytics section, because you find some interesting things that may confirm or derail your current visitor conceptions. We found a couple of interesting things we thought we would share:
- Our “related posts” plug-in on the blog is kind of hidden. Those links don’t get a lot of traffic, so we need to try a new way to display related posts to see if that makes a difference.
- Some projects on the Our Work page are viewed a lot more than others. And it’s interesting to see which ones people want to look at!
- The featured products (under each service we offer) get some love, too!
- Don’t underestimate the power of internal links. Visitors love them.