I know the title is vague, because what exactly do I mean by “claim your posts in Google?” Yes, they are YOUR posts because you wrote them, but does your picture show up in Google search results? No? Well let’s fix that. Adding the rel=author tag gives you credibility and exposure. It helps your content [...]
There’s no doubt that email marketing is a big lead generator for many businesses. With the right subject line and enticing offer, you better believe I’m opening up your email blast! That’s the “easy” part. But, how do you get more subscriptions, a.k.a. a bigger email marketing list. 5 Easy Ways to Get a Bigger Email [...]
You know social media is important… but where to start is overwhelming. Am I right? Run through this list, follow the links and you’re on your way to getting social and capitalizing on all those opportunities your competitors are (bonus if they aren’t!). How To: Get Started on Social Media 1. Create a social media strategy. DO [...]
Not enough people have taken advantage of this integration, yet. Why not? Maybe it’s because the documentation on how to link Google Webmaster Tools and Google Analytics is vague. Google does provide a support article, but when I want to do something fast, I want screen shots. Before we get started, make sure that (1) [...]
You were intrigued by the title, weren’t you? I can’t blame you. Who isn’t always looking for new ways to improve Click-Through-Rate (CTR) on their Pay-Per-Click (PPC) ads? Add your price in the title of your ad. It’s as simple as that, really. Take a look at these two ads. One has the price in [...]
Let’s set the scene. You have a successful Twitter account. A significant amount of followers, and more importantly, regular interaction between your brand and your audience. You post frequently, talk often and send traffic to your website. Then it happens. The employee that maintains your Twitter account no longer works at your company. Months of [...]
Websites get stale. Even ours did- which is why we needed a redesign, stat! Aside from any ulterior motives you may have behind redesigning your website, the simple fact is: it should be done to keep up on changing technologies and trends. What many companies (and web development companies, for that matter!) don’t know is [...]
By “rock” we mean- Rock, Slang. [rok] Verb. To use, wear or display in a showy, confident manner and to great effect. Example: Only you could rock that hat! Now that we got that cleared up, let’s talk about social media marketing. LinkedIn company profiles have a lot of little hidden marketing gems. Even if you or [...]
First, let me say I’m a big fan of Google Analytics; especially the new version (v.5). Secondary dimensions & advanced filters are my new best friends. Seriously. Let’s say you have a keyword phrase you want to rank for. More specifically, you want to rank your home page for this particular phrase. You may also [...]
A while back, we wrote about how to conduct a basic website SEO analysis in 5 minutes. Times and algorithms have changed, so an update is in order. Doing an SEO analysis of a website should be done before embarking on any SEO campaign. You need to know your strengths & weaknesses before you can [...]
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