First, let me say I’m a big fan of Google Analytics; especially the new version (v.5). Secondary dimensions & advanced filters are my new best friends. Seriously.
Let’s say you have a keyword phrase you want to rank for. More specifically, you want to rank your home page for this particular phrase. You may also want to view usage metrics for said keyword phrase to determine quality visitors.
Want to know how to get this information? It’s easy to find, it really is. I’m almost embarrassed to show you just how easy it really is.
- Log into Google Analytics, and make sure you’re in the newest version. (Not sure? Visit the top of the analytics screen and click on the red “new version” text.)
- Go to the “Traffic Sources” tab on the left sidebar.
- Click on “Sources.”
- Go to “Search
- Navigate to “Organic.”
Applying a Secondary Dimension for Organic Search Visitors
- Click “Select” next to “Secondary dimension”
- Go to “Traffic Sources”
- Choose “Landing Page”
- Click on “advanced” right across from the secondary dimension.
- Type in the keyword or keyword phrase that you want to highlight. For an example, we typed in “web design” so we could see all the results containing those two words. You can set different rules, or exclude certain keywords- it’s up to you and the data you’re looking for.
- Click “Apply” and view results.