Our old Facebook landing page was static. Just a simple image with a few links. Nothing extravagant (which is sometimes a good thing)- but it just wasn’t getting the job done.
So just like our website redesign, we needed a Facebook landing page makeover.
I’m going to be upfront- it’s hard for B2B’s to survive on Facebook. It can be done (a great example, Hubspot, which helped sparked our idea), but it takes a different kind of attention and detail to succeed. Our old landing page wasn’t cutting it. We needed to offer something of value to our potential followers. So we took one of our very popular and continuously visited articles, and updated it into a free e-book. The visitors that want this e-book and type of information will most likely benefit from the other messages we deliver. A definite win-win.
Now go ahead, and like our Facebook page. Even if you think you don’t need a “How-To” guide on Google Analytics, you won’t want to miss out the tips inserted throughout the book. If you want your own, custom Facebook landing page- give us a call at 612.659.8660 or shoot us an email.
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