When customers come to us looking for a new website, we always analyze their business needs and apply the right technology to meet those needs. A lot of the time, that requires developing their website on a Content Management System (CMS).
What’s unique about our team, is our ability to work with any technology. One CMS we use is WordPress (.org)- a very popular CMS platform. From integrating WordPress blogs with an existing website to developing a full-blown marketing site complete with a blog and other custom development features- we’ve done it all. Fun fact: our blog runs on WordPress.
So it’s no secret that all CMS platforms are not search engine friendly. One thing I personally love about WordPress, is the amount of plug ins and SEO opportunities available. We’ve gone through a couple different plugins, and we will shout it from the roof tops when we say that WordPress SEO plugin by Yoast is the best SEO plugin out there. Hands down. (Obviously others feel the same, scroll to the bottom of this page and you can read all the testimonials.)
Download it now. The plugin holds your hand and walks you through everything.
- Rel=canonical tags
- Meta Descriptions
- 301 redirects
- Meta index/no index
- Focus keyword
And so much more.
If you already have an SEO plugin and want to use Yoast’s- you can find details on how to migrate your data here. It’s super easy. Promise (I’ve done it) 🙂
WordPress claims that “straight out of the box, [WordPress] is ready to embrace search engines” but once you start using various themes or customizing your own, that would break some of those SEO features. Building off that idea, I’ve also seen themes that include an automatic page title and/or meta description for each page or post that is created; therefore, either duplicating the meta fields or overwriting the plug in.
I’ve recently encountered a customized theme that has an automated title and meta description built in and the site had an SEO plugin. I was seeing that the plug in was being pulled twice from their design due to code “error” and search engines were picking up as many as three meta descriptions.
Your takeaway is make sure that when you download & activate a WordPress SEO plugin, you make sure there isn’t any conflicting code within your theme that could penalize you from the SERPs.