Let’s talk about another gem from Google Analytics, shall we? In-Page Analytics. The Details In-Page Analytics allows you to see how visitors interact with the pages within your website. It visualizes where people click and what content your visitors are interested in. Similar to a heat map, this is a great free tool to take [...]
Spring cleaning. Our favorite time of the year (?). Whether it’s a favorite or not, it’s on your ‘honey to-do’ list. Get your closest in order, organize your garage – you know, all those fun things. Your website needs the same attention. Those mundane tasks you’ve been putting off until you’re less busy? Yeah, now’s [...]
Some people occasionally glance in analytics to see the basics like how many people visited your website, how long they’re staying on your website, etc. I would argue that people don’t have the time or knowledge to mess around with custom segments, filters, event & social tracking, etc. And that’s why we’re here to give [...]
Ecommerce sites are much more involved than a simple marketing site. There are multiple levels and categories and product description pages that need to be intriguing and optimized for SEO in order to rank well. SEO must-haves for your ecommerce website. 1. Google Webmaster Tools Registering your site with Google Webmaster Tools will help you [...]
Not enough people have taken advantage of this integration, yet. Why not? Maybe it’s because the documentation on how to link Google Webmaster Tools and Google Analytics is vague. Google does provide a support article, but when I want to do something fast, I want screen shots. Before we get started, make sure that (1) [...]
First, let me say I’m a big fan of Google Analytics; especially the new version (v.5). Secondary dimensions & advanced filters are my new best friends. Seriously. Let’s say you have a keyword phrase you want to rank for. More specifically, you want to rank your home page for this particular phrase. You may also [...]