I recently mentioned in this post that not enough people are taking advantage of the opportunity to link their Google accounts. To my surprise, many people don’t even have a Google Webmaster Tools (GWT) account. How you can manage a website and not have a GWT account is beyond me. So before we start, if you’re one [...]
Food bloggers got it goin’ on. Seriously. The more food blogs I encounter (thank you, Pinterest), the more I realize they are prime examples for online marketing and SEO. We’re talking about foodies who don’t necessarily have a tech or marketing background- but somehow they are rocking the web. We can all take some notes [...]
Not enough people have taken advantage of this integration, yet. Why not? Maybe it’s because the documentation on how to link Google Webmaster Tools and Google Analytics is vague. Google does provide a support article, but when I want to do something fast, I want screen shots. Before we get started, make sure that (1) [...]
I know it’s mid-February, but I just had this brilliant idea to recap each month on our blog. Our first month into 2012 was an exciting one; we are starting to see all the improvements from our website redesign and I thought it’d be fun to point out any new pages we added and any [...]
Nothing like a little rant on Valentine’s Day. It’s out of love, though. Love for seeing companies succeed on social media. So I guess that makes it okay, right? There are posts already out there covering Twitter ‘fails’ and mistakes- but I felt it was necessary to point out the failed strategies I see (daily) so you [...]
Finally, right? Our old Facebook landing page was static. Just a simple image with a few links. Nothing extravagant (which is sometimes a good thing)- but it just wasn’t getting the job done. So just like our website redesign, we needed a Facebook landing page makeover. We went from this: To this: I’m going [...]
Whether your search engine optimization takes place in-house or by an SEO company, these mistakes will keep you from best results. Overlook our list of reasons as to why SEO campaigns aren’t successful and you’ll be wallowing at the bottom of the SERPs. Don’t say I didn’t tell you so! Mistakes You Made Before Starting [...]
By “secret” I mean not commonly utilized or promoted. It’s also not very well documented within Google AdWords. Such a shame (or bonus! for those who know about it) because this is probably my #1 go-to fix to increase CTR. You really want to know? Okay, fine. I’ll tell you. Dynamic Keyword Insert What does [...]
This question still roams around the web and we had an old article that was in need of an update. Business owners want to know whether they should distribute their products and services among microsites, or, if they should just have one big site containing it all. Aside from focusing on the user-experience, let’s walk [...]
You were intrigued by the title, weren’t you? I can’t blame you. Who isn’t always looking for new ways to improve Click-Through-Rate (CTR) on their Pay-Per-Click (PPC) ads? Add your price in the title of your ad. It’s as simple as that, really. Take a look at these two ads. One has the price in [...]
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