“Tools” posts really aren’t that interesting. I get it. But I had to. I’ve been using these tools that I think you should know about. A lot of the clients I talk to think that they need to be on social media ALL DAY to see any benefits. Well my friends, your answers to “how [...]
If specific locations are important to your business than local SEO is for you. 63%of consumers and small business owners use the internet to find information about local companies and 82% use search engines. Think of all the opportunities for local optimization! What is Local SEO? For a brick and mortar business, optimizing for local [...]
Google Webmaster Tools got a new face-lift recently. One of the most important sections in GWT is labeled “Health” which is ironic because we have been completely our Website Health Check-Up’s on a lot of our websites lately. On March 12, 2012, Google announced that they rolled out significant enhancements to the Crawl errors feature [...]
Let’s just dive into the details of April, shall we? January 2012 February 2012 March 2012 April Recap New Additions & Announcements: We added the “We’re Hiring” call-out to our home page. Doesn’t it look pretty? Not website related, BUT! We’re expanding our office. We’ve taken over the office next door and will connecting the two. [...]
I know the title is vague, because what exactly do I mean by “claim your posts in Google?” Yes, they are YOUR posts because you wrote them, but does your picture show up in Google search results? No? Well let’s fix that. Adding the rel=author tag gives you credibility and exposure. It helps your content [...]
Let’s talk about another gem from Google Analytics, shall we? In-Page Analytics. The Details In-Page Analytics allows you to see how visitors interact with the pages within your website. It visualizes where people click and what content your visitors are interested in. Similar to a heat map, this is a great free tool to take [...]
There’s no doubt that email marketing is a big lead generator for many businesses. With the right subject line and enticing offer, you better believe I’m opening up your email blast! That’s the “easy” part. But, how do you get more subscriptions, a.k.a. a bigger email marketing list. 5 Easy Ways to Get a Bigger Email [...]
Spring cleaning. Our favorite time of the year (?). Whether it’s a favorite or not, it’s on your ‘honey to-do’ list. Get your closest in order, organize your garage – you know, all those fun things. Your website needs the same attention. Those mundane tasks you’ve been putting off until you’re less busy? Yeah, now’s [...]
Google’s fairly new crackdown and call-out on websites that don’t abide by Google’s Webmaster Guidelines is in full effect. Earlier this year, we wrote a “friendly reminder” post on guidelines that are often overlooked, forgotten or ignored. There is no longer any “weight” in arguments challenging Google’s ability to determine paid links, hidden content or other [...]
Some people occasionally glance in analytics to see the basics like how many people visited your website, how long they’re staying on your website, etc. I would argue that people don’t have the time or knowledge to mess around with custom segments, filters, event & social tracking, etc. And that’s why we’re here to give [...]