By “secret” I mean not commonly utilized or promoted. It’s also not very well documented within Google AdWords. Such a shame (or bonus! for those who know about it) because this is probably my #1 go-to fix to increase CTR. You really want to know? Okay, fine. I’ll tell you. Dynamic Keyword Insert What does [...]
This question still roams around the web and we had an old article that was in need of an update. Business owners want to know whether they should distribute their products and services among microsites, or, if they should just have one big site containing it all. Aside from focusing on the user-experience, let’s walk [...]
You were intrigued by the title, weren’t you? I can’t blame you. Who isn’t always looking for new ways to improve Click-Through-Rate (CTR) on their Pay-Per-Click (PPC) ads? Add your price in the title of your ad. It’s as simple as that, really. Take a look at these two ads. One has the price in [...]
We went live with Martin Zellar’s e-commerce website mid-November, but first I’ll give you a little background. Martin Zellar is a Minnesota-based singer and songwriter. On Friday Jan. 20, 2012, Martin Zellar celebrated 25 years since his first band the Gear Daddies released it’s first album. And, 10 years since he put out an album [...]
When customers come to us looking for a new website, we always analyze their business needs and apply the right technology to meet those needs. A lot of the time, that requires developing their website on a Content Management System (CMS). What’s unique about our team, is our ability to work with any technology. One [...]
One of my favorite part about offering SEO services is analyzing a potential client’s website from inside and out from both an SEO and web marketing point-of-view. I love being able to point out both strengths and areas to improve. Unfortunately, there are a couple SEO elements in which it’s a lot of work and/or [...]
Let’s set the scene. You have a successful Twitter account. A significant amount of followers, and more importantly, regular interaction between your brand and your audience. You post frequently, talk often and send traffic to your website. Then it happens. The employee that maintains your Twitter account no longer works at your company. Months of [...]
We’re diving into a whole new world today on our blog, so get excited: Search Engine Marketing (SEM, or otherwise known as Pay-Per-Click or Paid Search). Whatever you want to call it- it’s awesome. You may be thinking that Pay-Per-Click (PPC) won’t work for you or yours. But if you have a website, it will. [...]
With being about two weeks into the new year, it’s easy to get caught up in predictions for what the year has in store. Instead of focusing on what could be, let’s focus on what is. To wash out all the SEO assumptions that 2012 will bring, here’s a fresh reminder of Google, Bing and Yahoo’s webmaster and [...]
Websites get stale. Even ours did- which is why we needed a redesign, stat! Aside from any ulterior motives you may have behind redesigning your website, the simple fact is: it should be done to keep up on changing technologies and trends. What many companies (and web development companies, for that matter!) don’t know is [...]
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