Alias Marketing is a marketing company based in Minneapolis that specializes in marketing for the auto industry.
The Alias project was a fully custom and unique web development project built by the DKS team. The Alias website features three levels containing: an admin portal, a car dealer portal, and a vehicle owner dashboard known as the 'virtual garage' (not built by DKS).
Alias came to DKS because there was no simple solution to meet their needs. Their unique challenges included retaining customer information and consolidating communication between the dealership and their customers to improve overall user-experience.
For the virtual garage, we integrated with Twilio Cloud Communications. This integration allows dealerships to send automatic text messages alerting their customers of service appointments and upcoming routine maintenance. All contact preferences are set by the user- so the customer can determine how and when they want their notifications regarding their vehicle and service. Through this integration, customers also earned additional insight about their vehicle and service history along with any upcoming maintenance.
Every aspect of the Alias website is custom and data-driven. Within the admin portal, administrators can streamline communication, distribute ad space on car dealership website portal and set up new dealerships as necessary.
The DKS team used .net to develop all custom applications and developments.